HSBC
Designing an immersive pop-up bar, bringing HSBC One to students and first-time investors.
- Merchandising & Events
- Design
hi, i'm gina!
Creative strategist and brand designer based in LA.
I bring a nose for anything new in fan culture, a fluency with data-driven insights and analytical tools, and a love of digital storytelling to craft feelings for brands.
(01) Work
Ikea Korea
Rethinking the urban store layout and bistro products to drive South Korean MZ foot traffic.
- Research & Strategy
- Consulting Pitch
Weee!
Creative strategy establishing why Weee! is the brand best positioned to deliver the taste of home.
- Creative Strategy
- Copywriting
K18
Summer social campaign where self-expression meets self-care in one product for Gen Z's needs.
- Research & Strategy
- Media Plan
Solomon Learning
Redesigning engaging financial literacy experiences and merchandise for students.
- Merchandising & Events
- Brand Identity
(02) Case Studies
- Creative StrategyReese's
- PR Media KitHEYTEA
- Marketing CampaignProject Hope
- Marketing CampaignDisney+
